I produce cultural moments that work as engines — events and experiences that generate editorial, drive revenue, fuel PR, and travel across platforms long after the doors close. Twenty years across global media, creative technology, and culture, working at every level: shaping cultural and commercial strategy with executives, designing the infrastructure that makes ambitious work scalable, and getting into the weeds with creatives, producers, and technologists to make sure the actual thing is excellent. Brand partners have included American Express, Toyota, Absolut, Estée Lauder, Converse, Lexus, and Charlotte's Web. Platforms include SXSW, Art Basel, CES, and Davos. The format has varied — live broadcast, immersive installations, retail environments, digital products, print, AR. The discipline that makes them work is what makes the difference between a great night and a real business.
The medium has always varied. The discipline hasn't.
Each program is built on the same foundation: strategic clarity, operational discipline, and creative ambition. The formats are different. The standard isn't.
Every organization I've joined needs the same thing: someone to transform ambition into infrastructure. Here's how I do it.
Each role has been an exercise in creating something — often from nothing, always collaboratively. Departments, systems, revenue streams, and teams built to last beyond my tenure.
I'm always interested in conversations about ambitious programs, operational challenges, and teams that want to do their best work.